Last updated: 2026/01/28

Fitness Union (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.fuactivewear.com (the “Site”) or make a purchase.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

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1. INFORMATION WE COLLECT

We collect only the information necessary to operate our website, process orders, and comply with legal obligations.

1.1 Information You Provide

When you place an order or contact us, we may collect:

• Full name

• Email address

• Phone number (if provided)

• Billing and shipping address

• Payment-related information (processed securely by third-party payment providers)

• Order details and correspondence

We do not require users to create accounts or profiles.

1.2 Automatically Collected Information

When you visit the Site, we may automatically collect:

• IP address

• Browser type and device information

• Pages visited and interaction data

• Approximate location (country/region level)

This data is used for site functionality, analytics, and security.

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2. HOW WE USE YOUR INFORMATION

We use your information to:

• Process and fulfill orders

• Provide customer support

• Communicate order-related updates

• Improve website performance and user experience

• Detect and prevent fraud or misuse

• Comply with legal and regulatory obligations

Marketing communications are sent only where legally permitted, and you may opt out at any time.

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3. PAYMENT INFORMATION

All payments are processed through secure third-party payment providers. We do not store or have access to your full payment card details.

Payment providers process data in accordance with their own privacy and security policies.

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4. SHARING OF INFORMATION

We do not sell, rent, or trade your personal data.

We may share your information only with:

• Payment processors

• Shipping and logistics providers

• Website hosting, analytics, and technical service providers

• Legal or regulatory authorities when required by law

All service providers are contractually obligated to protect your data.

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5. DATA RETENTION

We retain personal data only for as long as necessary to:

• Fulfill orders

• Provide customer support

• Meet legal, accounting, and tax obligations

When data is no longer required, it is securely deleted or anonymized.

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6. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

However, no online transmission or storage system is completely secure. We cannot guarantee absolute security.

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7. YOUR DATA PROTECTION RIGHTS

Depending on your location, you may have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your personal data

• Restrict or object to processing

• Withdraw consent where processing is based on consent

• Request data portability

To exercise any of these rights, contact us at:

general@fuactivewear.com

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8. EU and UK USERS – GDPR NOTICE

If you are located in the European Union or United Kingdom, your personal data is processed in accordance with the General Data Protection Regulation (GDPR).

You also have the right to lodge a complaint with your local data protection authority if you believe your data has been mishandled.

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9. INTERNATIONAL DATA TRANSFERS

Your information may be processed or stored outside your country of residence, including in countries with different data protection laws.

Where required, appropriate safeguards are implemented to ensure lawful data transfers.

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10. CHILDREN’S PRIVACY

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

If you believe a minor has provided us with personal information, please contact us and we will take appropriate action.

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11. THIRD-PARTY LINKS

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

We encourage you to review their privacy policies before providing personal data.

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12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Continued use of the Site after changes are posted constitutes acceptance of the updated policy.

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13. CONTACT INFORMATION

For privacy-related questions, data requests, or concerns, contact us at:

Fitness Union

Email: general@fuactivewear.com

Website: www.fuactivewear.com

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COOKIE POLICY

We use cookies and similar technologies to ensure the Site functions properly and to understand how visitors use it.

Cookies help us:

• Remember items in your cart

• Analyze website traffic and performance

• Improve user experience

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain site features.

By continuing to use our Site, you consent to our use of cookies in accordance with this policy.

PLEASE DO CHECK OUR FAQs FOR MORE INFO.